Ugandans embrace the 7th Pearl of Africa Tourism Expo to Boost the Country’s Tourism Industry

The 7th Pearl of Africa Tourism Expo (POATE) is underway at Munyonyo Commonwealth Resort in Kampala.

The Expo organized by the Uganda Tourism Board together with its partners is  aimed to bring together tourism stakeholders from around the world to network with exhibitors, buyers, investors, and suppliers of services in the tourism sector.

At the opening ceremony Colonel (Rtd) Tom Butime,  Minister of Tourism, Wildlife and Antiquities,  acknowledged that peace and security ushered in by  the NRM leadership has led to the  stability of  the country and facilitated the tremendous growth of Uganda’s tourism sector.

Butime called for  improved standards of the tourism facilities and services offered  to attract more tourists both  domestic and international and continue to grow the  sector .

He urged the private sector players to get licensed and registered to comply with  international standards and  keep visitors safe and satisfied with their services.

Ms. Lily Ajarova, the CEO of the Uganda Tourism Board, expressed her gratitude to her team for their tireless efforts in ensuring the success of the Expo, despite the challenges faced. She said the Expo has brought immense rewards to the sector through government participation, lobbying, and the convergence of minds on tourism development and promotion in the country.

She called for  sustainability and responsible tourism as the next emerging trends in the industry . “ Uganda Tourism Board will align with practices that promote the reduction of waste and recyclable materials in the promotion of Uganda’s tourism industry,” she said.

Mr. Herbert Byaruhanga, the President of the Uganda Tourism Board said tourism was one of the productive sectors of the economy .

 During penal  discussions involving Mr. Daudi Migereko, the Chairperson of the Uganda Tourism Board, it was revealed that the sector received government assurance on the refurbishment of regional airports near national parks that would allow tourists to land in different regions with their private jets.

He encouraged tourism boards and associations to collaborate with their Uganda counterparts to design regional itineraries, cross-border tourism products, and unique bespoke tourism products, which can be marketed globally to generate profits, share dividends, and create a win-win situation for all stakeholders.

The POATE event is a significant milestone for the tourism industry in Uganda, bringing together stakeholders from around the world . Hundreds of people have graced the event which is running until Sunday April 30th.

 The focus on sustainability and responsible tourism presents a unique opportunity for Uganda to showcase its natural beauty and cultural heritage while preserving and protecting its resources for future generations.

Over 300 exhibitors hundreds of thousands visitors are expected at the annual event.

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