Following a marked growth in the influence of online media across the country and globally , President Yoweri Museveni has directed newly elected NRM MPs and the Ministry of ICT headed by Ms. Judith Nabakooba to draw a new media strategy which government and the NRM party shall adopt to communicate government programs and highlight the achievements registered .
The President while addressing the new NRM MPs at the national leadership Institute Kyankwanzi noted that in the past , the NRM party leadership had concentrated on carrying out many national development projects without disseminating information to the wider public.
“Our revolutionary method of silently doing things should stop and we adopt a new way of communicating our achievements,” Museveni said adding that ;”The previous narrative of ‘we shall know them by their fruits’ should end and we forge a new way forward.
He , therefore, encouraged the new party MPs to use all the available media platoforms largely online news publications and the established traditional media ; radio and television stations to communicate to the masses the progress of all government programs and other important messages that benefit the people.
“I remember, it is the same approach I used in the just concluded elections while campaigning yet the opposition candidates were busy exposing Ugandans to corona virus by holding mass rallies,” President Museveni reminded MPs.
The President instructed the Ministry of ICT and NG to create a standby commission to work with other government agencies including district local officials to engage Ugandans about what their government is doing for them and how they can leverage all the government programs to fight poverty , get jobs and create wealth for themselves .
Museveni said government will aso build a national communication network by empowering and facilitating Resident District Commissioners(RDCs) and NRM Public Secretaries to regularly appear on radio and other media platforms atleast once a month to explain and update locals about government plans and development work.
